{"id":684,"date":"2016-09-28T07:00:44","date_gmt":"2016-09-28T05:00:44","guid":{"rendered":"https:\/\/tickelia.com\/demo_2023\/el-70-de-la-gestion-de-viajes-profesionales-no-cuenta-con-una-estrategia-movil\/"},"modified":"2021-12-29T09:48:32","modified_gmt":"2021-12-29T08:48:32","slug":"el-70-de-la-gestion-de-viajes-profesionales-no-cuenta-con-una-estrategia-movil","status":"publish","type":"post","link":"https:\/\/tickelia.com\/demo_2023\/blog\/viajes-de-empresa\/el-70-de-la-gestion-de-viajes-profesionales-no-cuenta-con-una-estrategia-movil\/","title":{"rendered":"El 70% de la gesti\u00f3n de viajes profesionales no cuenta con una estrategia m\u00f3vil"},"content":{"rendered":"<p style=\"text-align: justify;\">Seg\u00fan un estudio realizado por la GBTA Foundation en colaboraci\u00f3n con Carlson Wagonlit Travel (CWT) y la Carlson Family Foundation, el 70% de los gestores de viajes se\u00f1ala que su programa de viajes no cuenta con una estrategia m\u00f3vil. Cabe destacar que m\u00e1s de la mitad de los gestores de viajes hab\u00eda respaldado una aplicaci\u00f3n m\u00f3vil durante el pasado a\u00f1o.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan Dominique Betancourt, gestora de an\u00e1lisis de datos de CWT Solutions Group, \u201ccontar con una estrategia implica pensar m\u00e1s all\u00e1 de las apps\u201d. Adem\u00e1s, tambi\u00e9n ha a\u00f1adido que se \u201cprecisa una visi\u00f3n m\u00e1s amplia que tome las piezas del programa de viajes y las traslade al entorno m\u00f3vil con el fin de impulsar el compromiso, el cumplimiento y los ahorros\u201d.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan datos aportados por el informe, la mayor parte de las empresas ya cuenta con la tecnolog\u00eda necesaria y la aprobaci\u00f3n de los viajeros para adoptarla, sin embargo, se necesita tener en cuenta la cultura de la empresa y las necesidades de los viajeros profesionales as\u00ed como los objetivos principales de la organizaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan se\u00f1ala M\u00f3nica S\u00e1nchez, directora del estudio de la GBTA Foundation, \u201cel enfoque de la estrategia m\u00f3vil de un programa de viajes ha de centrarse en c\u00f3mo hacer para que la experiencia del viajero sea tan simple dentro del programa y que haya m\u00e1s valor dentro del programa que fuera del mismo\u201d.<\/p>\n<p style=\"text-align: justify;\">Fuente: <a href=\"http:\/\/www.hosteltur.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hosteltur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan un estudio realizado por la GBTA Foundation en colaboraci\u00f3n con Carlson Wagonlit Travel (CWT) y la Carlson Family Foundation, el 70% de los gestores de viajes se\u00f1ala que su programa de viajes no cuenta con una estrategia m\u00f3vil. Cabe destacar que m\u00e1s de la mitad de los gestores de viajes hab\u00eda respaldado una aplicaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[538],"tags":[725,570],"class_list":["post-684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viajes-de-empresa","tag-gastos-de-viajes-de-empresa","tag-viajes-de-empresa"],"acf":[],"lang":"es","translations":{"es":684},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/posts\/684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/comments?post=684"}],"version-history":[{"count":0,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/posts\/684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/media\/683"}],"wp:attachment":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/media?parent=684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/categories?post=684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/tags?post=684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}