{"id":457,"date":"2014-12-24T07:32:00","date_gmt":"2014-12-24T06:32:00","guid":{"rendered":"https:\/\/tickelia.com\/demo_2023\/la-conectividad-transforma-al-viajero-mice\/"},"modified":"2023-05-11T20:11:35","modified_gmt":"2023-05-11T18:11:35","slug":"la-conectividad-transforma-al-viajero-mice","status":"publish","type":"post","link":"https:\/\/tickelia.com\/demo_2023\/blog\/actualidad\/la-conectividad-transforma-al-viajero-mice\/","title":{"rendered":"La conectividad transforma al viajero MICE"},"content":{"rendered":"<ul style=\"list-style-type: disc;\">\n<li style=\"text-align: justify;\">El 44% de los viajeros hacen su reserva y planea el viaje desde el dispositivo m\u00f3vil o la tablet.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">En los \u00faltimos a\u00f1os se ha disparado el consumo de contenidos a trav\u00e9s de los dispositivos m\u00f3viles de los viajeros. Esto abre nuevas oportunidades para la industria del turismo MICE en base a las nuevas tendencias en viajes.<\/p>\n<p style=\"text-align: justify;\">Una infograf\u00eda realizada por SOMO, Travel&amp;Mobile, afirma que los turistas est\u00e1n conectados a internet en todas las etapas del viaje, desde la b\u00fasqueda de informaci\u00f3n hasta la compra. Estos utilizan los dispositivos m\u00f3viles por la facilidad de uso, ya que les permite realizar la compra de los billetes de avi\u00f3n, tren, etc., o de realizar reservas de una manera f\u00e1cil y sencilla.<\/p>\n<p style=\"text-align: justify;\">Seg\u00fan SOMO, 78.000 personas buscan informaci\u00f3n sobre viajes cada mes y 30.000 lo hacen a trav\u00e9s del m\u00f3vil. Adem\u00e1s, el 44% hace su reserva y planea el viaje desde el dispositivo m\u00f3vil o la tablet. El 61% compra billetes de avi\u00f3n o estancias en hoteles desde una tablet y un 51% desde un m\u00f3vil.<\/p>\n<p style=\"text-align: justify;\">Los dispositivos m\u00f3viles tienen una gran importancia para los usuarios, pero seg\u00fan datos recogidos por SOMO, el 32% de las empresas tur\u00edsticas a\u00fan no han adaptado el dise\u00f1o web de sus p\u00e1ginas corporativas a los diferentes dispositivos m\u00f3viles y formatos de pantalla responsive design. Tan solo un 16% de las empresas tiene su p\u00e1gina web adaptada a m\u00f3viles. Adem\u00e1s, seg\u00fan SOMO, un 65% de las aerol\u00edneas usan tarjetas de embarque disponibles para dispositivos m\u00f3viles, pero ninguna de ellas ha desarrollado, a\u00fan, una web responsive design.<\/p>\n<p style=\"text-align: justify;\">La tecnolog\u00eda m\u00f3vil est\u00e1 cambiado cada vez m\u00e1s r\u00e1pida, como tambi\u00e9n lo hace el perfil del viajero y el concepto de viaje. Por eso, es importante que el sector MICE considere estas aportaciones para incidir de manera directa en estas necesidades para el \u00e1mbito del turismo de negocios.<\/p>\n<p>Fuente: <a href=\"http:\/\/www.somoglobal.com\/blog\/the-connected-consumer-is-transforming-travel-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">SOMO, Travel&amp;Mobile<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 44% de los viajeros hacen su reserva y planea el viaje desde el dispositivo m\u00f3vil o la tablet. En los \u00faltimos a\u00f1os se ha disparado el consumo de contenidos a trav\u00e9s de los dispositivos m\u00f3viles de los viajeros. Esto abre nuevas oportunidades para la industria del turismo MICE en base a las nuevas tendencias [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[533],"tags":[725,570],"class_list":["post-457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-gastos-de-viajes-de-empresa","tag-viajes-de-empresa"],"acf":[],"lang":"es","translations":{"es":457},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/posts\/457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/comments?post=457"}],"version-history":[{"count":0,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/posts\/457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/media\/456"}],"wp:attachment":[{"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/media?parent=457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/categories?post=457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tickelia.com\/demo_2023\/wp-json\/wp\/v2\/tags?post=457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}